Grand Prix d'Horlogerie de Geneve (GPHG) (2015)

First ever event of Grand Prix d'Horlogerie de Geneve (GPHG) — the "Oscar of the watch industry" exhibition in Seoul. My studio was commissioned to design showcases and floor plan for the exhibition.

We wanted to set the meticulously crafted watches and the rawness of concrete in contrast, while evoking unexpected sensation from spectators with gentle undulation on each unit's surface.

Sponsored by Edmond De Rothschild and Hyundai Card.

Designed and built by Hyun Park and Jinkyu Kang as PHabric8

Design and Fabrication

Simple Grasshopper model

Negative silicone mold

Layer cake

Fake Louis Vuitton Watch (Lo"s"is Vuitton). Here's how I got one.

Exhibition (photos credit : GPHG)