Grand Prix d'Horlogerie de Geneve (GPHG) (2015)
First ever event of Grand Prix d'Horlogerie de Geneve (GPHG) — the "Oscar of the watch industry" exhibition in Seoul. My studio was commissioned to design showcases and floor plan for the exhibition.
We wanted to set the meticulously crafted watches and the rawness of concrete in contrast, while evoking unexpected sensation from spectators with gentle undulation on each unit's surface.
Sponsored by Edmond De Rothschild and Hyundai Card.
Designed and built by Hyun Park and Jinkyu Kang as PHabric8
Design and Fabrication
Simple Grasshopper model
Negative silicone mold
De-molded Layer cake
Fake Louis Vuitton Watch (Lo"s"is Vuitton).
Exhibition (photos credit : GPHG)